Northfield Creative brought us a 30-second automotive spot with a hard broadcast date and no locked script. We cut the picture against a scratch voiceover — a placeholder read timed to the storyboard — so that colour, VFX and sound design could all start against a stable edit while the agency finished casting the real voice talent.

The source plates were shot at 24p; the delivery master was 25p PAL for a European broadcast buy. Rather than frame-blend the retime, which would have softened the hero product shot on a moving car, we ran an optical-flow retime on that shot alone and left the rest of the edit on a straight duplicate-frame conform — cheaper, and invisible everywhere the motion is not the point.