Marrow Street Studios needed a 90-second explainer for a fintech app launch, built entirely from motion graphics — no filmed footage anywhere in the piece. We designed a small icon system first (transfer, balance, card, alert) and animated every on-screen number from the client’s real fee schedule, so the data visualisation in the piece is accurate rather than illustrative.

The kinetic type follows the narration’s actual cadence rather than a fixed beat grid, which meant re-timing every word group after the final voiceover was recorded rather than cutting the voiceover to a locked animation.